The advertising on social networks
To publish announcements on the social networks networks allows to known your brand with a targeted and qualified audience, for an optimal return on investment
Why to make ads on social networks?
Advertising service on Facebook, Twitter or still LinkedIn consist of advertising and publications sponsored in places that are well visible to Internet users. Similar to Google Display advertising,they operate in stages.
The configuration of your campaign serves you at first to target exactly your audience: demographic area, centers of interest, reactivity, or even by consumer's profile.It is a crucial stage so that your message hits the bull's eye with the good public.
The creation of your ad it varies, too, according to your objectives. Do you want to improve your fame on a particular social network? To attract of the traffic to your site? To increase your conversions? Your announcement must be accordingly drafted (with photos and adequate links), and can be placed either in the flow of publications, or in edge of page.
The choice of the budget is made according to your objectives: you define a bid for your announcements and pay either to the click ( CPC), or to the display(posting) (CPM), as you aim at the commitment or at the fame. In both cases, you pay only if the Internet user clicks or sees your announcement, your profitability is assured!
Various media, for various objectives
Facebook, LinkedIn and Twitter are used by different public, and propose different features. Thus the advertising departments which we propose to you depend on your objectives and on your business sector.
- Facebook,it is 6 million users in Belgium. A chance of a lifetime for the announcers! Add it a precise hyper targeting, the possibility of aiming at similar profiles at an existing list or still of inserting publications sponsored in the thread of current events, and your options are almost infinite!
- LinkedIn, as professional network, proposes sober and short announcements, to get to the point straight ahead. You have the possibility of targeting precise companies, but also functions or particular sectors. Ideal if you work in B2B!
- Twitter swarms with reactive and committed users. With the sponsored "and" tweets sponsored " accounts ", you thus aim at users at high added value. And it, as well to increase your fame.
Your advantages
Reactivity. On the social media, the users react very fast. You will have an immediate return on your campaign.
Engagement. . Thanks to the very precise targeting on every social network, you aim only at the Internet users susceptible to be interested in your products. The profitability is thus optimal.
Customer loyalty. Once your converted prospects, it is easy to set up a remarketing campaign specially for them. Who knows, maybe they will become ambassadors of your brand?
Budget control.You fix yourselves your bids and your maximum daily budget, and reach from then on your objectives without letting you exceed.
Our offer of advertising
- Choice of social network according to your objectives, and creation of the account.
- Configuration of the account and the campaigns by our webmarketeurs, to target exactly the users corresponding to your objectives.
- Realization of ads or sponsored publications, according to the wished results.
- Follow-up and optimization of campaigns. Analysis of the statistics, and implementation of campaigns of remarketing.
- Training and technical and strategic consultancy service , if you want to manage your campaigns yourself.